Health Strategies Group provides strategic consulting for marketing leaders accountable for success in managed markets. Backed by our deep managed markets expertise, our experienced project leaders collaborate with you to develop customized, innovative solutions to ensure your managed markets strategy is performing optimally at the product, portfolio, and business-to-business relationships level.

Unsurpassed payer research capabilities:

• More than one thousand managed care research projects completed


• Long-standing relationships with well recognized panel of managed markets decision-makers and thought leaders, including:

o 140 unique health plans covering more than 176 million lives
o 21 out of the top 25 health plans
o C-suite executives, chief medical officers, pharmacy executives, high-prescribing physicians

• Experience in more than 18 therapeutic categories


• Experience with a wide-variety of qualitative and quantitative research methodologies and analytical techniques


• Formalized quality processes with dedicated data integrity staff

Please contact us to discuss your custom research needs.

PRODUCT-Focused engagements:

• Identify clinical end points that new product teams should pursue to provide the most compelling promotional platform for their product in the payer market.


• Isolate and correct the causes of brand underperformance among payers.


• Build payer strategies for products facing important category changes, such as loss of exclusivity for a major competitor, that maintain or increase a brands’ competitive advantage.


• Create compelling promotional platforms that convey a product’s unique value to payers.

PORTFOLIO-focused engagements:

• Develop and support implementation of portfolio-level payer strategies.


• Determine drivers of differentiation among payers to help clients position multiple new brands within a single category.


• Integrate managed markets and brand plans to ensure that all promotion supports company’s overall interests with payers.


• Provide resource allocation frameworks that incorporate the growing importance of payers and consumers compared to physicians.

B2B-Focused engagements:

• Assess payer field team performance to identify opportunities that improve customer engagement


• Identify accounts that have the greatest potential to be good business partners and determine which resources will have the most impact on relationships with these and other target accounts


• Identify strategies for engaging payers more effectively and improving relationships