Comprehensive annual analysis of the physician selling environment focuses on the four forces identified in our proprietary PITCh model that enables or hinders prescribing. This research will also include 13 physician specialty profiles, examining prescribing and company performance compared to key competitors.

This study revisits the Sales Force of the Future analysis from 2009, which explores nine key trends shaping the future selling environment and four possible future selling environment scenarios.

This study examines how the adoption of health information technology is re-defining how and why physicians interact with representatives and other company personnel.

This comprehensive annual analysis of the physician selling environment focuses on the forces enabling or hindering prescribing in the upcoming year.

This study will examine how larger group practices are shaping the selling environment today and in the future.

This study will examine how physicians use outside information sources such as websites, PDA applications, journals, peers, and treatment guidelines to inform their prescribing decisions.

Assesses drivers of physician prescribing in the upcoming year, including company-specific performance indicators and opportunity assessments by physician specialty.

Examines trends affecting the selling environment, likely outcomes, and scenarios for meeting physicians’ service and information needs out to 2014.

Evaluates the influence of managed care interventions on physician prescribing decisions, defining features of high- and low-sensitivity categories, and identifying effective selling strategies.