Health Strategies Group - Pharmaceutical and Biotech Articles

Careers

Health Strategies Group is a long-established consultancy providing innovative sales and marketing research, analysis, and recommendations to a stellar list of pharma and biotech clients. The company's success relies on our talented, innovative and highly motivated associates working together in an environment that values creativity, teamwork, and mutual respect.

We believe how you do your work is as important as what you do and have created an environment that rewards and supports collegiality, team work, and respect for each other. We hire highly skilled, bright, and successful people with unmatched ethics. We respect our commitments to one another and to our customers, delivering to each what we promise, when we promise, and with attention to detail and quality.

If that interests you, we invite you to view our current job postings.

Marketing Content Manager

Sales, Marketing, Client Management

Laguna Hills, CA

HM-MCM


Title:	Marketing Content Manager
Department:	Sales, Marketing, Client Management
Location:	Laguna Hills, CA
Type:	Full Time
Position Code:	HM-MCM

Position Overview The Marketing Manager oversees marketing content development and lead generation initiatives within an annual marketing plan including but not limited to collateral development, email/web initiatives, social media, advertising, public relations and conferences.
Primary Duties Marketing Planning– 15% of time Identify tactics and recommend marketing mix for custom research and syndicated services that support company goals and result in sufficient qualified leads for sales ( including email, direct mail, conferences, PR and social media, etc) Plan lead generation campaigns Apply understanding of available media, approved product positioning, Health Strategies Group customer needs and hot buttons to develop/oversee the development of individual communication and campaign elements Identify prospect actions and responses [to programs/tactics] that indicate interest in Health Strategies Group services and readiness for sales hand-off Coordinate with Marketing Operations Coordinator on the implementation and measurement of marketing tactics Assess and communicate marketing results Develop Content for Marketing Campaigns-- 55% of time Identify content needed to support marketing campaigns/tactics Evaluate syndicated research content for fit for use in marketing communications [in terms of alignment with customer needs and product positioning] Work with vendors and Health Strategies Group syndicated/custom subject matter experts to develop executive briefs /white papers/presentations to support approved positioning/messages for conceptual products or services (where actual research content does not exist) Map content to target customer based on their profile (wants/needs) and where they are within buying cycle (sequence content) Package content in a way that drives interaction with Health Strategies Group (includes copy writing/edit/design/formatting/repurposing) Select the most effective mediums for communicating packaged content Write customer communications that use voice of customer, include a relevant hook, subject line and call to action Assess the impact of message/content to improve campaign/communication effectiveness Sales Collateral Development – 15% of time Oversee development of sales tools- ensure sales has required tools to move clients through the buying cycle and knows how to use them (includes emails for prospecting, promotional pieces, etc). Oversee development of annual update of materials needed for renewal of syndicated products including corporate brochure (portfolio piece), research agendas, capabilities PowerPoint decks (primers), and proposal templates Marketing Operations and Governance-10% of time Agency/vendor selection – Select and manage external agencies and ensure that department has a bench of appropriate partners to rely upon (vetted vendors) Monitor marketing expenditures Curate content marketing library – organize content so that it can be repurposed/reused Manage a planning calendar and ensure communication of status to sales and practice areas
Required Skills and Abilities Proven ability think strategically and creatively Excellent writing skills Strong organizing and planning skills Budget management Must have ability to work under pressure, meet deadlines, and work on multiple projects simultaneously Must be a team player and be able to effectively interact with staff at all levels of the company Ability to engage, influence and lead people and negotiate Must be willing and able to mentor Health Strategies Group associates Willingness and ability to travel approximately 20% of time Proficiency in MS Word, Excel, PowerPoint, Outlook
Required Experience 5+ years of marketing experience required 2+ years of pharmaceutical experience industry in a role delivering or using market research required Experience with creative/copy writing Ability to write in a variety of formats and styles for multiple audiences. Previous demand generation experience required Content/journalism/messaging experience) preferred Experience with Marketo or other marketing automation system (Eloqua, Silverpop, etc) preferred
Required Education Marketing, communication or related degree required, with MBA in marketing preferred
Additional Comments Expectations for All Employees: Supports the organization's mission, vision, and values by exhibiting the following behaviors: Client focus, accountability, innovation, teamwork, honesty, integrity and respect for all team members.

Senior Consultant

Custom Research Practice

Lambertville, NJ

HM-SRCONSCR


Title:	Senior Consultant
Department:	Custom Research Practice
Location:	Lambertville, NJ
Type:	Full Time
Position Code:	HM-SRCONSCR

Position Overview We are currently recruiting a strong Senior Consultant with pharmaceutical marketing expertise to join our growing consulting practice. The individual selected will primarily lead consulting engagements. Senior Consultants work with client teams from leading pharmaceutical and biotechnology companies to provide solutions to strategic issues and challenges related to pharmaceutical marketing and sales. Responsibilities include meeting with clients to identify business goals and/or questions, communicating reasons to retain Health Strategies Group, determining project objectives, writing proposals and developing and presenting recommendations. This role will support practice business development. The ideal candidate will have a track record of success in building repeat and follow-on consulting and/or market research business within assigned bio-pharmaceutical client firms.
Primary Duties Leading Consulting Engagements and strategic market research projects - 25-35% of time Interview clients to determine needs and business objectives Work with client to solidify project goals and objectives Create strong hypotheses and recommend approaches for testing them Write winning proposals (i.e., selling points, determine appropriate approach, develop costs/budgets, resource needs and timelines) Direct development and oversee implementation of project work plans Serve as key client contact for project Custom Research Project analysis & client deliverables/presentations - 30-35% of time Utilize research findings, past experience and secondary information to develop final conclusions Apply final conclusions and pharma marketing knowledge to develop strategic insights and actionable recommendations that help clients achieve business objectives Write presentations and final deliverables based on conclusions and recommendations Lead final presentations at client meetings Business development & client management - 20-25% of time Develop consulting business among current Health Strategies Group clients Meet a specified annual project revenue goal Manage relationships with consulting clients and maintain records of business development activity using Health Strategies Group’s CRM system Manage client inquiries and questions appropriately Custom Practice development - 10-15% of time Identify project types that meet the needs of clients Develop repeatable project types that can be implemented and used in marketing campaigns Support Practice Leader in developing new resources to improve business development and internal project management Develop and manage associates - 15% of time Supervise/manage associates by providing clear expectations, direction and immediate performance feedback Provide training and development to associates on key customer segments and pharmaceutical clients Develop associates consulting skills through one-on-one coaching, mentoring/providing appropriate client opportunities to practice skills Share information and guidance to assist all associates and specifically Analysts and Associate Consultants develop to and beyond their current roles
Required Skills and Abilities Must demonstrate strong client management skills Strong conceptual, analytic and business problem solving skills Critical thinking skills Ability to translate data into meaningful insights Ability to use multiple information sources to complete a final analysis of a business question/situations and recommend actions Project Management skills Excellent verbal communication Excellent presentation skills. Excellent writing skills Attention to detail Must have ability to work under pressure, meet deadlines, and work on multiple projects simultaneously Must be a team player and be able to effectively interact with staff at all levels of the company Must have ability to work independently when necessary Proficiency in MS Word, Excel, PowerPoint, Outlook Must be willing and able to mentor Analysts and Associate Consultants Willingness and ability to travel approximately 20-30% of time Working knowledge of the market research process Ability to use and accurately interpret quantitative and qualitative data A basic knowledge of statistics (preferred)
Required Experience 5+ years of pharmaceutical experience with 2+ years of that experience in drug marketing 3+ years business project management experience required 2+ years of vendor-side client experience required
Required Education B.S./B.A in relevant field of study required Advanced degree (e.g., MBA, MS, MPH) preferred.
Additional Comments Expectations for All Employees: Supports the organization's mission, vision, and values by exhibiting the following behaviors: Client focus, accountability, innovation, teamwork, honesty, integrity and respect for all team members.